Commercials

There is a commercial for Lipozene that claims to help people loose fat, amongst the absurdities that the commercial claims is that for each pount of weight lost 70% or something is PURE body fat.

That is marketing genius. Any statistic can be "spun" to sound effective. Its like the scene from Ron Burgandy Anchorman when Paul Rudd's character puts on the cologne and mentions of its effectiveness with the ladies "60% of the time, it works every time."

Sheesh.